“FXBG Diverse City” will feature two social media posts per week (every Tuesday and Saturday) for five months on the Fredericksburg, Virginia Economic Development & Tourism Facebook page and Instagram feed. A compilation video will be posted at the end of each month on the page, and a landing page has been created for the campaign at visitfred.com/fxbg-diverse-city. Each post will feature a different business, with the following themes:
- February: Black-owned businesses (for Black History Month)
- March: Women-owned businesses (for Women’s History Month)
- April: Minority-owned businesses (for Celebrate Diversity Month)
- May: Small businesses (for Small Business Month)
- June: LGBTQIA+ businesses (for LGBTQIA+ Pride Month)
Lily Eghtessad of the City’s Department of Economic Development and Tourism is spearheading the campaign. Fredericksburg’s Economic Development Authority is providing financial support.
This is one of the initiatives the City of Fredericksburg is undertaking for Black History Month. Here are some additional promotions: