Fredericksburg receives WanderLove grant
Virginia Gov. Ralph Northam last week announced that more than $866,000 will be awarded to 90 destination marketing organizations (DMO) through the Virginia Tourism Corporation’s (VTC) new DMO WanderLove Recovery Grant Program.
Recovery marketing funds were awarded to DMOs that have been heavily impacted by the novel coronavirus pandemic. Funds are used for recovery marketing.
VTC’s WanderLove campaign launched on June 15 and provides travel inspiration for road trips, outdoor recreation, hidden gems, small towns and its signature LOVEworks program. The campaign was created in response to industry research indicating that travelers will be seeking safe, close-to-home destinations that allow for social distancing and have access to open spaces like beaches, outdoor recreation and rural experiences. DMO grant recipients will be given creative assets and a toolkit to implement WanderLove in their own marketing.
Below is VTC’s WanderLove launch video: